Increasing your earnings is always a good idea, so in this article we will explain how you can use retail to increase your profits and make more money. So if you are already a lash technician looking to make even more money, you can try these tips to increase your earnings!
What products can you retail?
A lot of companies have products you can buy in bulk at a discounted rate, and sell the products to your clients and make a profit on top. Here are a few products below that you could retail.
Your clients need to clean their lashes to ensure they last as long as possible and prevent any eye infections. Your clients need to use an oil free lash foam cleanser, and a lot of people don’t know where to get them from! If you buy lash shampoo’s in bulk, they could cost you around £5 per bottle, you could then sell the bottle for £15 each, therefore, making an extra £10 per client.
So here are some calculations: £10 x 3 clients a day x 5 days a week x 52 weeks a year = £7,800 extra per year.
Lash serums are also great products to retail to your clients. If your clients get lash lifts regularly, they can use this in-between treatments to promote growth. Also, if your clients need a lash extensions break, this is something you can retail alongside too. So if you buy in bulk and each product costs you £10, you could sell it for £25, which is £15 extra per client just by doing them a favour and helping them look after their lashes!
Calculations: 15 x 3 a day x 5 days a week x 52 weeks a year = £11,700 extra per year!
Tips on how to sell the products
- Try the product yourself and share your love for it! share your own experiences of using the product and why its a favourite of yours.
- Educate your clients as to why the product will benefit them.
- You can try using the product on them at their lash appointment, tell them what you are using and why.
- Don’t be pushy with clients, give them time to consider whether they want or need the product and allow them to make their own decision. Being too pushy is a turn off for many buyers.
We hope this helps you understand how you can make more earnings through retail and we hope you give it a try! Be sure to check out our other articles.